EDISON - Showcase, a trendy new store which features health, beauty, home, toys, novelty candy and food products, has opened in Menlo Park Mall.

the top trends at Showcase include Squishmallows, weighted plushies, freeze-dried candy, specialty energy drinks, Pokémon trading cards, pouched pickles and deep tissue massage guns. Party Favors

“Penetrating the New Jersey market has been a top priority for Showcase this year, and we are thrilled to be opening our sixth trend store in the state, marking the 148th North American location for our rapidly-growing company,” said Samir Kulkarni, CEO of Showcase. “We are very excited to introduce customers in Edison and the neighbouring communities, in the height of the holiday season, to the unique Showcase shopping experience, where they will now have convenient access to a store filled with the hottest social media trends they won’t find elsewhere.”

The new Menlo Park Mall store is the sixth Showcase location in New Jersey, joining existing stores in Bridgewater, Freehold, Wayne, Paramus and Rockaway.

Founded in Edmonton, Alberta in 1994, Showcase is a retailer, product developer and marketer, specializing in new and hard-to-find consumer trends in health, beauty, home, toys, novelty candy and food.

Showcase’s success is based on identifying trending products quickly which allows the company to be among the first and fastest to market trends from concept to shelf in about 53 days and some launching in as few as 16 days. Some hot products Showcase has introduced quickly include Dalgona Cookies inspired by Netflix’s hit Squid Game, and Hot Chocolate Bombs which became popular in the 2020 holiday season.

Toy Capsules The store, located in the upper level of the mall near the AMC Theaters, is open 10 a.m. to 8 p.m. Monday to Thursday, 10 a.m. to 9 p.m. Friday and Saturday and 12 p.m. to 6 p.m. Sunday.