Out-of-home media company Big Outdoor recently upgraded its LED video wall at Pacific City with Empire Exterior LED display technology from SNA Displays, according to a company press release.
Pacific City is an open-air lifestyle, shopping, dining and entertainment center across the Pacific Coast Highway from the Huntington Beach Pier in Huntington Beach, California.
The digital signage is mounted to the east-facing exterior wall of a second-level storefront. The screen employs a 6.6 millimeter pixel pitch and has a resolution of 576x1,008 pixels. The display will be used for OOH content as well as big-screen movie events.
Yesco, a custom sign and display manufacturer, provided sign installation services. Big Outdoor, which owns and operates the display technology, will manage content.
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