SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree St. NW in downtown Atlanta, according to a company press release.
Orange Barrel Media, a producer of outdoor media, procured the digital-out-of-home display, which overlooks Margaret Mitchell Square at the intersection of Peachtree and Forsyth streets.
The LED display measures 13 feet, 4 inches high by 43 feet wide and includes a 50-foot convex radius so pedestrian and automobile traffic throughout the intersection can view its content. Across the intersection from the digital screen is the entrance to the Peachtree Center station for Atlanta's rapid transit authority.
Built from SNA Displays' Empire Exterior line of products, the screen has an 8-millimeter pixel pitch and more than 830,000 pixels. The rooftop display sits just above a waterfall feature interspersed with columns.
"While large, flat LED screens can be very effective, the curved design is perfect for this intersection," Tony Kaiser, project manager for SNA Displays, said in the release. "Orange Barrel Media is at the cutting edge of urban out-of-home media, and we've partnered with them on numerous projects, often customizing video screens in increasingly imaginative ways."
Decatur, Georgia-based Henry Inc. performed installation services for the display. The three-story building at 140 Peachtree is a historic landmark. Built in 1911, the small building has been home to the Hillyer Trust Co., Citizen and Southern Bank, and most recently, Breen Smith Advertising.
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