Las Vegas' source for sports-business news.

By Alan Snel of LVSportsBiz.com

Lamar Advertising of Las Vegas has been advised to not advertise cannabis products on the digital billboards at Allegiant Stadium, LVSportsBiz.com has learned.

Lamar Advertising, which says on its website it runs nine billboards around the stadium perimeter and along “highways leading to and from the airport and California,” has the inventory of digital billboard signs at the domed stadium site on the west side of Interstate 15 across from Mandalay Bay.

The digital signage advertises businesses in an attempt to reach football fans, local commuters and interstate travelers. Lamar uses the digital billboard displays for general advertising and a large on-premise digital marquee unit for exclusive use by Allegiant Stadium and the Raiders.

LVSportsBiz.com reached out to Lamar, the Raiders and the stadium for comment, but we have not heard back. If we receive any statements, we shall include them in this story.

Clark County Commissioner Tick Segerblom theorized that because the stadium is officially owned by a public entity, the Las Vegas Stadium Authority, marijuana products are not legally allowed to be advertised at the site. Segerblom mused that public dollars for schools are being lost because marijuana cannot be advertised on those billboards at the Raiders stadium location.

LVSportsBiz.com inquired with the Las Vegas Stadium Authority to see if the state bill that created the stadium funding or the lease deal with the Raiders, or “StadCo,” prohibited advertising cannabis at the stadium or the site.

“The terms for advertising on the stadium site are covered in Section 14.5 of the Lease Agreement. In general, StadCo has discretion to select advertisers with some limitations. Those limitations do not specifically include cannabis,” said Brian Haynes of Las Vegas-based Applied Analysis, the private consultant for the stadium authority board.

LVSportsBiz.com checked out the Nevada cannabis regulations and they prohibit advertising, “At a sports event to which persons who are less than 21 years of age are allowed entry.” That could be the key clue about why cannabis cannot be advertised at the Raiders stadium site because there are fans who are younger than 21 attending games and events there.

It’s a common sight around metro Las Vegas to see billboards and signs advertising marijuana products and dispensaries.

In fact, former Raiders players like Frank Hawkins and Marshawn Lynch sell cannabis products.

Alan Snel brings decades of sports-business reporting experience to LVSportsBiz.com. Snel covered the business side of sports for the South Florida (Fort Lauderdale) Sun-Sentinel, the Tampa Tribune and Las Vegas Review-Journal. As a city hall beat reporter, Snel also covered stadium deals in Denver and Seattle. In 2000, Snel launched a sport-business website for FoxSports.com called FoxSportsBiz.com. After reporting sports-business for the RJ, Snel wrote hard-hitting stories on the Raiders stadium for the Desert Companion magazine in Las Vegas and The Nevada Independent. Snel is also one of the top bicycle advocates in the country.

LVSportsBiz.com is proud to turn two years old in June 2019 and we are proud of our sports-business journalism, content and photos that more than 200,000 readers have enjoyed and appreciated. We could use your help. We are asking for your donations of at least $10 a month to help keep LVSportsBiz.com delivering the type of journalism and content you have grown to like these past two years. Thank you and keep reading LVSportsBiz.com.

Your email address will not be published. Required fields are marked *

Notify me of follow-up comments by email.

Notify me of new posts by email.

WATCHDOG journalism: Our story on the LVCVA public tourism promotion agency spending nearly $165,000 on attending the NFL Super Bowl in Los Angeles in February 2022.

COSTS to ATTEND Raiders and Golden Knights games. These stories are based on the research of Chicago-based Team Marketing Report.

RAIDERS: The average Raiders home ticket is $153.47 — the most expensive average ticket in the 32-team NFL.

GOLDEN KNIGHTS: The average Golden Knights home ticket is $124.09 — the fourth most expensive average ticket in the 32-team NHL.

LVSportsBiz.com Raiders stories to read:

— Raiders fans inside Allegiant Stadium for first time

— Many sides of Allegiant Stadium

— Raiders stadium — Las Vegas sports-business story of 2021

— Mark Davis revamps front office

— Mark Davis’ close advisor and friend 

—On Raiders’ first game with fans at Allegiant Stadium

Sponsorship Deal of the Month: Circa owner Derek Stevens has paid for the advertisement patch on the Vegas Golden Knights jersey starting next season for 2022-23 at VGK home games at T-Mobile Arena.

LVSportsBiz.com’s reader traffic is soaring as we approach our fifth anniversary in June 2022. We set monthly user/page view records in July, August, September and October 2021 before we eclipsed 1 million readers in May 2022. LVSportsBiz.com is the feisty news site that reports the convergence of sports, marketing, stadiums, business, development, sponsorships, fans and politics. Take advantage of our success by coming on board as an LVSportsBiz.com advertiser. Contact publisher Alan Snel at asnel@LVSportsBiz.com

BETTER READ SNEL: LVSportsBiz.com’s Best Reads

On birth of LVSportsBiz.com

On COVID-19 and the VGK

On Russ Langer’s quest to reach the majors

This news site is operated by Alan Snel, a veteran metro newspaper journalist who reports enterprise, analysis and breaking news on the business side of sports in Las Vegas.

LVSportsBiz.com is proud to turn two years old in June 2019 and we are proud of our sports-business journalism, content and photos that more than 200,000 readers have enjoyed and appreciated. We could use your help. We are asking for your donations of at least $10 a month to help keep LVSportsBiz.com delivering the type of journalism and content you have grown to like these past two years. Thank you and keep reading LVSportsBiz.com.

Bringing a watchful eye to Las Vegas's sports-business scene.

Got a sports business story idea? Contact Founder Alan Snel at asnel@lvsportsbiz.com.

Copyright © 2017 LVSportsBiz. All rights reserved.

LVSportsBiz.com is proud to be turning three years old in June 2020 and we are proud of our sports-business journalism, content and photos that nearly 350,000 readers have enjoyed and appreciated. We could use your help. We are asking for your donations of at least $10 a month to help keep LVSportsBiz.com delivering the type of journalism and content you have grown to like these past three years. Thank you and keep reading LVSportsBiz.com.