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Lona Media has announced plans to launch the world’s largest advertising billboard in Lagos.
The Chief Executive officer, Lona Media, Mr Idoko Ilona, disclosed this during the pre-launch event of the digital project called, OneInfinity Billboard’, in Lagos.
Speaking on the digital billboard, Ilona said the OneInfinity Billboard is the creation of Lona Media.
“It is set to be the largest advertising billboard in the world. It is 277.4ms by 38m. It will be activated in October 2022.”
Presently, he said, the largest board in the world is in Dubai which is about 6230sqms. He explained that “One Infinity is about 10541.2sqms with a display area of 8322m 2sqms. The structure is a 12-story building.” Related News South-West stakeholders adopt ADC, vow to enthrone good governance Prisoners treated unfairly, given undercooked beans with no salt –Adetola-Kazeem, PRAI Director
Ilona speaking on the choice of the Third Mainland bridge for the billboard, said Lagos State is the fourth largest economy in Africa and the most populous city in Africa.
He explained that the Third Mainland Bridge has the largest vehicular traffic in Africa, with 245,000 cars traversing the road. He also stated that the bridge is the link between mainland and island Lagos, and was a lucrative and strategic advertising location anywhere in Nigeria.
He said, “The board, for now, is a static board, because of its share size. We can host between five and seven brands on the board, so it is an advantage. We intend to upgrade it to a Light Emitting Diode as time goes on.
“We have spent billions to achieve this and to put up an LED with the current exchange rate would cost us a lot of money. Lona as a company doesn’t have that kind of money for now. So, we have started with the static board, which we intend to upgrade to an LED in the next six months.”
Ilona said the project which commenced in 2015 was nearing completion, and a lot had been invested in the multi-billion-naira project which has been divided into two phases.
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